PILARICA was a packaging project and other merchandising solutions, focused in applying high visibility of the product wherever in the stores lineal will be displayed.
The customer needed a new box for the products and explained that he wanted something different. Something that when the client entered through the door of the store he would catch his attention. The idea was to turn this souvenir into the company’s bestseller.
For that reason, the claim of the camping says “Break in case of emergency” and the main color used in all the branding and merchandising is a red cross tonality.